The highly anticipated Pakistani romantic comedy *Ishq-e-Lahore* has taken the Eid box office by storm, emerging as the undisputed winner. Released during Eid ul-Fitr, the film has broken records, achieving impressive box office results throughout the three days of Eid. Even in the days following the holiday, its demand remains robust, signaling a promising extended run.Distributed by the Distribution Club, *Ishq-e-Lahore* quickly became the top pick for cinema-goers, with sold-out screenings at Lahore’s Shabistan Cinema. The film attracted a wide audience, particularly families, who were drawn to its engaging mix of romance, action, and humor.The standout performances of Lollywood Queen Saima and actor Altmash Butt have garnered particular praise. Their lively, on-screen chemistry and witty exchanges bring a refreshing charm to the portrayal of a married couple’s relationship, balancing humor and heartfelt moments with ease. The film’s vibrant energy and humorous dialogue have contributed to its widespread appeal. Additionally, the film’s soundtrack, with its catchy and memorable songs, has further endeared it to audiences. Supporting roles from seasoned actors such as Javed Sheikh, Shamoon Abbasi, Qaiser Piya, and other renowned performers have added depth to the film, enriching the overall experience.Industry experts believe that the remarkable success of *Ishq-e-Lahore* has injected new life into Lahore’s film industry, offering a much-needed boost. This success is expected to inspire other filmmakers, with many anticipating the film’s continued strong performance at the box office for the coming weeks.—